{"id":1691,"date":"2023-02-20T19:29:43","date_gmt":"2023-02-20T19:29:43","guid":{"rendered":"https:\/\/thetirelab.com\/mag\/?post_type=releasearticles&p=1691"},"modified":"2023-02-20T19:29:43","modified_gmt":"2023-02-20T19:29:43","slug":"yokohama-rubber-to-launch-new-flagship-tire-the-advan-sport-v107","status":"publish","type":"releasearticles","link":"https:\/\/testpneumatik.eu\/mag\/t\/yokohama-rubber-to-launch-new-flagship-tire-the-advan-sport-v107\/","title":{"rendered":"Yokohama Rubber to launch new flagship tire the ADVAN Sport V107"},"content":{"rendered":"\n


Tokyo\u2014The Yokohama Rubber Co., Ltd., announced today that it will launch its ultra-high performance
ADVAN Sport V107 as its new global flagship tire from Spring 2022. Sales will be launched
successively in major markets around the world. The Company plans to introduce 30 replacement tire
sizes, ranging from 305\/35R23 111Y XL to 225\/40ZR18 92Y XL, in Spring 2022, increasing the ADVAN
Sport V107 size lineup, including original equipment (OE) sizes for new cars, to 43 sizes. The size
lineup will be expanded gradually thereafter to 80 sizes, including OE tires, by the end of 2022.
ADVAN is the YOKOHAMA tire global flagship brand. Its lineup of outstanding, high-performance tires
and their use as OE on many of the world\u2019s leading premium cars as well as in motorsports events
around the world have raised global recognition of the YOKOHAMA tire brand. The ADVAN Sport V107
will succeed the ADVAN Sport V105 as YOKOHAMA\u2019s global flagship ultra-high performance tire. The
ADVAN Sport V107 has been developed for use on premium high-performance cars, premium highperformance SUVs, and premium electric vehicles (EVs). Following joint development projects with
leading premium car manufacturers and testing at Yokohama Rubber\u2019s test center at the N\u00fcrburgring,
widely considered the world\u2019s most demanding race course, delivery of special OE ADVAN Sport V107
tires began in 2020, including tires for Mercedes-AMG and BMW M premium cars. Yokohama Rubber
is now launching replacement tires based on these earlier developed OE tires and will expand the
available sizes to create a full commercial lineup of ultra-high performance ADVAN Sport V107 tires.
2
While following the ADVAN Sport V105 concept of providing a perfect balance of driving performance
combined with superior comfort and safety characteristics, the new tire\u2019s dry\/wet performance and steering
stability surpass the high levels achieved by its predecessor. The tire\u2019s special asymmetric tread pattern
contributes to its ability to deliver the variable performance required from the tread\u2019s inner and outer sides,
and its rubber compound incorporates technologies cultivated during the development of OE versions of
the tire for leading premium car manufacturers. Together, these two features deliver a strong grip on dry
and wet road surfaces. The ADVAN Sport V107 applies the cutting-edge matrix body-ply structure used in
its predecessor. It also is Yokohama Rubber\u2019s first replacement tire to incorporate the Company\u2019s unique
power crown belt cover* structure that uses a high-rigidity aramid fiber as well as a newly improved mound
profile that strengthens the tire\u2019s gripping power. These new design features have dramatically increased
the tires\u2019 contribution to the excellent steering stability and comfort at high speeds that are essential
qualities for high-power premium cars. The tire\u2019s sidewall features a new stylish dark design that provides
the logo visibility and upscale image appropriate for a global flagship tire. In addition, the letters \u201cSUV\u201d are
inscribed on the sidewall of SUV-size tires. In February 2022, Yokohama Rubber plans to hold a series of
online events around the world to demonstrate the many appealing features of its new ADVAN Sport V107
tires. *Used only on certain size tires
Under Yokohama Rubber\u2019s three-year (2021\u20132023) medium-term management plan, Yokohama
Transformation 2023 (YX2023), the consumer tire business aims to maximize the sales ratios of highvalue-added YOKOHAMA tires, namely the global flagship ADVAN brand, the GEOLANDAR brand of
tires for SUVs and pickup trucks, and various winter tires. In 2022, the Company plans to strengthen
sales of ADVAN brand summer tires by launching the ADVAN Sport V107, as well as its new highperformance street sports tire, the ADVAN NEOVA AD09.<\/p>\n","protected":false},"featured_media":1692,"template":"","meta":{"_acf_changed":false},"class_list":["post-1691","releasearticles","type-releasearticles","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/testpneumatik.eu\/mag\/wp-json\/wp\/v2\/releasearticles\/1691","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testpneumatik.eu\/mag\/wp-json\/wp\/v2\/releasearticles"}],"about":[{"href":"https:\/\/testpneumatik.eu\/mag\/wp-json\/wp\/v2\/types\/releasearticles"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/testpneumatik.eu\/mag\/wp-json\/wp\/v2\/media\/1692"}],"wp:attachment":[{"href":"https:\/\/testpneumatik.eu\/mag\/wp-json\/wp\/v2\/media?parent=1691"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}